Craft beer has been a growing trend across the United States. Most bars pride themselves on having a selection of beers that are from local breweries and offer a different drinking experience. Although the craft brewing industry has been growing, on the whole, it is still difficult for these independent companies to break into the beer market. Not only is there a significantly high financial investment that goes into producing your own beers, but it is also difficult to compete with nationwide companies that dominate the market. Craft Brewing Business, an online resource that provides information to craft brewers, has taken a look at this phenomenon in a recent article about one state that has managed to break this standard.
According to the article, the “mega brewers” across the U.S. still have the upper hand in the national beer market. In 2016, Anheuser-Busch claimed 45% of the beer market and the top three brands include Bud Light, Budweiser, and Coors Light. Not only are these beers all produced on a mass scale, but they are able to provide their products to almost every grocery store and gas station in the nation. Craft brewers cannot seem to compete with these numbers, as the entire craft industry only made up 12% of the beer market in 2016. However, these numbers did not remain the same in the state of Vermont, who has a clear dedication to craft beer. All of Vermont’s top selling beers were craft beers, including brands such as Switchback Ale, the Alchemist’s Focal Banger, and the Alchemist’s Heady Topper. Each of these brands is produced by small, local breweries that have gained popularity across the state. This small state has been able to make a big difference in the craft brewing scene, and with any luck, other states will begin to follow suit.
Although craft beer may not be the most popular in every state, these small brews have begun to permanently change the beer market. These beers are given a high level of care during production and provide unique flavor combinations that national beers simply cannot manage. Craft breweries fit the American ideal of successful independent companies, and they are clearly here to stay. True beer fanatics swear by their favorite craft beers and will tell anyone who will listen that these are the real beers of America. Even though they cannot always compete with the national companies, craft breweries are still an important part of the beer industry.
For many people, one of the downsides of craft beers is their lack of wide-spread availability. However, companies like Growler Chill are helping to end this problem. Their product allows you to keep growlers of craft beer cold and fresh in your home for an extended period of time. They also provide an on-tap experience, from the comforts of your home, that will help you enjoy your beer exactly the way to want to. With companies like this, hopefully, the craft beer industry will continue to grow and enjoy widespread success.